WASHINGTON — The National Association of Wholesaler-Distributors (NAW) is hosting its 2014 Executive Summit — Reimagining Distribution. The conference will take place Jan. 28-30 in Washington.
According to NAW, the focus of the summit is to help wholesaler-distributors across the industry reimagine distribution and reimagine business by looking to capitalize on opportunities in e-commerce, mobility, and social networking. It also is looking to help attendees develop a more compelling value proposition and execute it effectively; as well as move the marketing function to a position of greater importance in defining a company’s strategic direction, building brand, and ensuring consistent customer engagement across all channels.