E-commerce is information. Thought of often as a conglomeration of hardware and software, distributors can forget the value of the information contained in their e-commerce system.
Which customers should I be talking to? What product should I be talking about? What price should I charge? These are all questions that Barrett Thompson, general manager of Pricing Excellence Solutions at Zilliant, Austin, Texas, mentioned that an e-commerce system with predictive guidance could likely answer.