Whether you wait for a fat man to come down the chimney or celebrate Festivus and prepare for the Feats of Strength with George Costanza, one thing remains true — the holidays are here. As a country we celebrate diverse traditions across the nation, many of which entail some type of gift giving. In keeping with my holiday traditions I have begun to write a wish list. Besides the Millennium Falcon Lego set I have had my eye on all year, I couldn’t decide what else I hoped to see under the tree. Stumped, I began to think what HVACR distributors might want to help celebrate their holiday seasons. I wondered if there was some item they might need or benefit from this year. Gradually it came to me. Distributors need innovation.
The question is, “How do you wrap up innovation and give it as a gift?”