What does the industry get when it crosses a data warehouse and a business intelligence application? The simple answer is an interactive, cross-industry, real-time distributor benchmarking database. According to Greg Borr, corporate operations manager at the O’Connor Co. Inc. in Lenexa, Kan., this combined solution will allow distributors to key or upload data into the data warehouse on a quarterly basis. From there, the data will be compiled and posted to a business intelligence application. This application will provide a secure log-in to pre-formatted dashboards for analytical review, customized filtering options, and ad-hoc reporting capabilities. All data will be encrypted and anonymous.
Sound complicated? Let’s start back at the beginning.