Results to be Announced at Annual Conference Session
The HARDI Education & Research Foundation announced the kickoff of what it describes as a “major research project” to study and define distributors’ role in the demand creation process. Michael Marks, managing partner of Indian River Consulting Group, and his team have joined the HARDI Foundation to lead this research effort, the results of which will be presented this December at HARDI’s Annual Conference in Phoenix, Dec. 7-10.
Marks and Indian River Consulting Group will conduct primary and secondary research, and develop an analytical framework for evaluating channel performance and effectiveness. The company is a boutique consulting firm that only works with manufacturers and distributors in business-to-business markets.