Tips for App Design and Social Media Participation
The growing popularity of smartphones is adding pressure to business establishments to enter the app and social media worlds. Both app and social media outlets are each stand-alone entities, but they often overlap in their efforts to connect wholesale distributors to their customers in a meaningful manner.
In the 2013 McGladrey/NAW Institute Distribution Monitor Report, Internet and Web applications were reported as the top information technology (IT) new purchase or major upgrade. After that came mobility solutions including tablets, customer relationship management, and social media applications.