Nearly half of business-to-business (B2B) buyers have used Amazon Supply to make a company purchase and Acquity Group, a brand e-commerce and digital marketing company, has the data to prove it. The 2013 State of B2B Procurement Study found that 45 percent of respondents have used Amazon Supply to make a purchase in the last year, and 25 percent of those use Amazon Supply frequently.
“Many people in our industry do not seem to be concerned with Amazon Supply, thinking that they will somehow be immune to this newcomer in the market,” said Griff Ennis, sales manager at Remsco Inc., Panama City Beach, Fla. “I think Amazon Supply is a threat to the traditional way distributors have always done business.”