Let’s be honest here… I have problems. They are problems that my family, friends, and co-workers are more than happy to point out. The ugly truth is your business has problems too. All companies, of course, have some problems — except Apple. Perhaps their only problem is where to put all the money they are making.
So what problems are you addressing today? I assume it is the most pressing issue of the day. The items that keep you awake at night. And while those obviously deserve your attention, if you focus all your energy on the most immediate issues, you are doing a disservice to the future of you and your business. This resonated in my mind while attending the Joint Futures Conference held by the Air Conditioning Contractors of America (ACCA).