COLUMBUS, Ohio - Heating, Air-conditioning & Refrigeration Distributors International (HARDI) launched a new website, www.developdemand2012.com, representing its 2012 annual conference - "Develop Demand - Success is Deliberate." The conference is scheduled for Oct. 6-9 in Orlando, Fla.

The event features programs for distributors and suppliers alike including keynote addresses from nationally known speakers, council and committee forums, and many more networking opportunities.

Nina Easton, senior editor ofFortune magazine, will serve as a keynote speaker. Rajan Rajendran, vice president, engineering services and sustainability, Emerson Climate Technologies, will discuss the future of refrigerants at a combined HVAC and refrigeration council session. Other presenters include Steve Tusa, executive director, JP Morgan Equity Research; and Alan Beaulieu, ITR Economics and HARDI chief economist.

The conference will conclude with a closing celebration hosted by Distribution Center magazine. For more information or to register, visit www.develop demand2012.com.