Having high organic visibility on Google can be a potent source of leads for HVAC companies. However, because the industry is so competitive, it’s not enough to go through the motions of SEO — instead, you need to outstrategize and outperform the competition. The following are five areas where HVAC companies tend to show weakness in SEO. If you can execute these well, you can outrank competitors and get the lion’s share of organic website traffic and leads in your local market(s).
Having not just a mobile-friendly site but a mobile-awesome site is SEO job number one for HVAC companies. Mobile Internet access exceeds desktop usage, with the gap widening — and the majority of mobile searches on Google have local intent. This makes the mobile market indispensable; if your site is awkward to use on a cell phone, the next click will be to a competitor.