The federal government passed the geothermal tax credits, and HVAC manufacturers are delivering state-of-the-art, energy-efficient geothermal products. But now comes the hard part — HVAC contractors need to identify homeowners who are the target market for these products, educate those people on the technology, and close the sale.
For a lot of geothermal contractors, they rely on referrals. If a homeowner is not familiar with the technology, they are much more likely to be open to the product if someone they know has had success with it.