In the Dec. 4, 2017 issue of The NEWS, I discussed some common obstacles that customers present when offered a preventive maintenance agreement and solutions to overcome them. This week, let’s take a close look at how to design and market your service plans.
When you’re presenting your maintenance plan to the client, here are the items you’ll want to be sure to include. It may not be practical to explain everything under the plan, but know what is most useful for your client. Different customers will have unique concerns or requirements. However, most customers will find value in these areas: