Human beings are inundated with different forms of marketing and advertising on a daily basis. Whether it’s hearing an ad on a morning talk radio station, watching a commercial during a television broadcast, or viewing an ad to move forward a level in an app, marketing is everywhere.
Incessantly, the notion is that digital marketing has superseded print media or that traditional advertising is dead, but many marketing firms disagree, stating instead that there needs to be a healthy balance of both in order for a marketing campaign to reach its full potential.