Chad Setchell, president of Mobile, Alabama-based Hansen Heating & Air, never thought he’d see his company’s logo attached to another HVAC contracting company — but he was wrong. Just last summer, he discovered a company in south Florida using his copyrighted logo on its vehicles, website, and advertising.
“They didn’t have no bones about it — they used my logo on everything,” Setchell said. “At first, I tried to call them up and just talk to them. They said they were going to try and change it, but then they came back to me and said, ‘Well, how do we know you own the logo?’ At that point, I didn’t have any other choice but to hire an attorney.”