Sure, everyone wants new and more, but you can find better right where you are. More to the point: Every contractor loves to acquire new customers, but you’ll find more spending at higher levels plus referrals at a fraction of the marketing costs with the customers you already have. Sound like a plan?
Yes, so as you keep pumping your acquisition marketing out to prospects, save a little of your budget and attention for the easy and profitable pickings of outreach to your innermost circle.