As homeowners become increasingly aware of home performance and the benefits it offers, home-performance contractors must continue to find ways to promote and differentiate themselves from their competitors. Training and certification is a crucial differentiator, and it has the added bonus of making contractors more trustworthy to prospective customers.
Contractors, and those working in the trades, will want to differentiate themselves from their competition, and that is where certifications come in, noted John Jones, national technical director, Building Performance Institute Inc. (BPI).