While residents and business owners in Texas, Louisiana, and Florida struggle to rebuild their lives following the path of destruction left by Hurricanes Harvey and Irma, local HVAC contractors and manufacturers have an opportunity to step in and do what they do best — provide comfort. Though heating and air conditioning often seem inherent, they’re not, and it’s not until we go without the comfort they provide that we begin to view them as the luxurious, superficial elements that they are.
While disaster response is a business opportunity for HVACR contractors, those who have been affected by these hurricanes are suffering on many different levels. So, as a business owner, how do you balance the humanitarian aspect with the business aspect?