Progressive HVAC business owners and marketing specialists for progressive HVAC firms have been focusing on branding as a critical component in any comprehensive marketing platform for years now and rightfully so. Branding contributes greatly to establishing top-of-mind awareness in any market. The goal of marketing your brand, of course, is for potential customers in your market to think of you first when they have a problem or want to upgrade their systems without even having to see an ad.
While any fly-by-night company with a marketing budget can purchase call-to-action advertising on any medium they like, it’s a company’s ongoing effort to branding itself that remains long after call-to-action promotions come and go.