Back in 2007, when I first established my HVAC business, my business partner and I were responding to calls ourselves and didn’t have time for marketing. Today, we have a fleet of more than 21 trucks and 29 field employees, and we owe all of this to pivoting on how we marketed ourselves.
Anyone who’s been in the HVAC industry for a long time remembers paying thousands of dollars to be listed in the Yellow Pages alongside hundreds of other a/c companies. We were no exception. However, it just stopped making sense to me at some point.