We are all familiar with the concept of brand loyalty. Nearly every consumer has his or her own preferences.
There is an internal debate that rages when choosing between Pepsi or Coca-Cola, Apple or Android, Ford or Chevrolet, Google or Bing … well, scratch that last one, but the point remains that brand loyalty is commonplace across the country. In fact, per a blog post on accessdevelopment.com, 77 percent of people are considered brand loyal and, of those, 37 percent make repeat purchases and are loyal to specific companies, and 40 percent make repeat purchases but are not necessarily loyal.