Rinnai America Announces Official eCommerce Program
Authorized E-Tailers will be permitted to sell Rinnai products online
PEACHTREE CITY, Ga. — Rinnai America Corp. (RAC) announced it is launching a new eCommerce program that includes an Authorized E-Tailer Program and an Internet Minimum Advertised Price (IMAP) policy.
As part of the Authorized E-Tailer Program, E-Tailers will (a) provide a platform for digital merchandising, (b) support consumers with product research and selection assistance, and (c) deliver superior customer service. All Authorized E-Tailers will be required to sign agreements with RAC that govern the terms of their ongoing participation in the program. Authorized E-Tailers will be exclusively permitted to source products through Rinnai’s distribution partners and use Rinnai digital assets to sell Rinnai products online.