To consumers, most HVAC contractors look alike. They sell the same stuff, make the same claims, and run the same promotions. Often, it boils down to a very small difference that is the tipping point in selecting one contractor over another. Here are nine ways to give your company a tipping point.
1. Offer Airline Miles — Frequent fliers are loyal to their preferred airlines. Nearly every airline offers companies the opportunity to buy frequent flier miles to give away to customers. They are surprisingly affordable. For $15 or less, most airlines offer 500 miles. If the only difference between one contractor and another is frequent flier miles, who do you think the frequent flier will choose? Typically, there is no more than one or two dominant carriers in every major market, which greatly simplifies the process.