Unilever Acquires Blueair, Adding Air Purifier Business
Acquisition expected to help Blueair become a truly global provider
STOCKHOLM — Blueair, a manufacturer of air purifying technologies and products for consumers and businesses, announced it has been acquired by Unilever. Blueair founder Bengt Rittri said the acquisition will enable even more people to protect their health by using the company’s air purifiers to remove indoor airborne contaminants such as hazardous PM2.5 soot particles, allergens, chemicals, and viruses.
Rittri stated, “We are saying yes to leveraging the help of Unilever — one of the world’s most admired corporations for its sustainability practices — to help Blueair take the next step to become a truly global provider of its health-enhancing air purifiers. Moving forward, Blueair will be geared to help potentially billions of people rather than millions to create safer, healthier indoor environments as air pollution rises worldwide.”