When prospective customers want to know more about a company, their first step is to typically visit that company’s website. And, for more specifics, the next step is to click on the “About Us” tab.
“The About Us page on a contractor’s website is an opportunity to really communicate all of the things you want your brand to tell people,” said Alyssa Young, director, digital marketing, Graphic D-Signs Inc. “It inspires customers to trust you, and it kind of reassures potential customers there are real people behind the brand. So it’s an opportunity to sort of personify the company or put a face to the company and make it clear it’s not just a cold, scary, untrustworthy corporation. It’s also an opportunity to tell the brand’s story. It’s a place where the company’s personality can come through. It’s all about explaining why you do what you do, how you do what you do, and how your services will directly benefit the customer.”