The most powerful marketing vehicle available to contractors is, well, their vehicles. A good, well-designed, professional wrap will do more for brand awareness and positioning than anything else one can do for the same advertising spend. Here are nine ways to make a contracting company’s truck wraps more effective.
1. Make Sure the Company’s Brand Dominates — Suppliers can be valuable partners, but unless the contracting company has exclusive rights to those brands in perpetuity, the only brand a contractor should care about on its vehicles is its own. Remember, a contractor’s brand is the only one it has a monopoly on. It’s the only brand that cannot be purchased from another contractor.