The usual stereotype for a millennial is a hip 20-something who lives in the city, rides the subway to work, and rents a chic apartment near bars and restaurants. This image is being turned on its head, thanks to a recent report by the National Association of Home Builders (NAHB), which found that 75 percent of millennials want to live in single-family homes and 66 percent would prefer to live in the suburbs.
Even better news for the HVAC industry, the survey found that having Energy Star-rated appliances was considered essential for 28 percent of millennials and desirable for 60 percent. And, 84 percent of respondents said they would prefer a highly efficient home with lower utility bills and would be willing to pay 2-3 percent more for that privilege.