An HVAC contracting company’s name is the essence of its identity. Whenever customers are in need of service, contractors are hopeful their name is the one that rises to the surface. According to Melanie Tauring, marketing coach with the Nexstar Network, it’s important for HVAC contractors to break through all the clutter and noise in the market and be memorable.
Historically, the most common HVAC company names were typically family-named or alphabetical, which helped the positioning in media that listed companies A to Z.