70% of Households with Smart Energy Devices Report Saving Money
Report identifies smart home opportunities within the home energy management market
DALLAS — Parks Associates has announced new home energy management data from its report, The Evolution of Home Energy Management, showing 70 percent of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also notes the difficulty of selling smart energy devices based on cost savings as 83 percent of U.S. broadband households do not know the price they are paying for electricity.
“Residential customers today see energy as a necessary expense, and while 62 percent of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, getting them to pay for these benefits has proven difficult,” said Eddie Accomando, research analyst, Parks Associates. “Electricity does not currently drive customer action, but as the process of energy production changes through DR [demand response], solar, and storage innovations, energy management will become a much more significant value-added service within the connected home.”