Just about every business owner I know understands that to maximize the results of his or her advertising and marketing programs, he or she must set measurable goals, articulate a written strategy (to achieve the goals), and put in place the tools and reports to track success. However, there’s another ingredient required for marketing success, and it’s one frequently overlooked by business owners and marketers alike. That ingredient is an Always Be Testing (ABT) mindset.
HVAC companies experiencing the greatest advertising and marketing returns on investment (ROI) share the ABT mantra. In this article, I’m going to provide a simple framework for adopting an ABT advertising and marketing mindset and a guide to identifying some easy things to test.