Nearly Half of Americans Will Have Smart Home Technology by the End of 2016
It’s not just the tech-savvy who are on board with the smart home
MADISON, N.J. — The year 2020 has long been a benchmark for when the smart home will finally be mainstream, but according to the results of a survey released by Coldwell Banker Real Estate LLC, that time may come sooner than originally thought.
The Coldwell Banker® Smart Home Marketplace Survey, which polled more than 4,000 Americans, found that almost half (45 percent) of all Americans either own smart home technology or plan to invest in it in 2016. The survey also showed that it’s not just the tech-savvy who are on board with the smart home. Of people who either have smart home technology or plan to buy it in 2016, more than one in three (36 percent) say they don’t consider themselves early adopters of technology.