As IAQ products permeate the HVAC marketplace, more contractors are finding ways to incorporate these tools of the industry into their businesses. However, actually selling IAQ products to consumers is not always a simple endeavor.
While IAQ can be an integral part of an HVAC installation, not every consumer is aware how or why these products are necessary. That education must come from the contractor. And, those who present solutions through an informal, low-pressure approach seem to have the most success.