You know that hilarious but risqué video or photo you took? It was so cool — until your prospective boss found it. And, darn, you can’t just remove it from the Internet, either. So I guess the picture of you in too-small underpants sporting a rainbow wig while holding a bowling ball is going to be around for a while.
That problem is small compared to what happens when businesses use social media poorly. I’ve published the report by the social marketing experts at HubSpot that show the Top 40 Most Liked businesses on Facebook. None of us were happy to see home contractors ranked No. 37, just below funeral parlors.