Over half of home builders expect to be doing 60 percent or more of their new homes green by 2020
WASHINGTON — During the prolonged housing downturn, green homes provided support to the ailing residential market and now promise to be an important element of the recovering market as well, according to a new study conducted by Dodge Data & Analytics. The study was done in partnership with the National Association of Home Builders (NAHB) and with the support of Ply Gem Industries.
Despite the headwinds created by growing concerns about the cost of building green, a high percentage of home builders and remodelers are already building green and expect to do so in the future. While home builders and remodelers report that consumers of all ages are interested in green, the study also finds that consumers age 55 and older are the most important group driving the current green market. The findings also demonstrate that consumers’ association of green with healthier homes leads to even higher potential for growth in the future, as do increased use of renewable technologies by 2018.