Could sponsorship of sporting events be a way to gain the interest of young people and perhaps increase their awareness of the tremendous opportunities available to them in the HVACR industry? For example, with college football bowl season approaching, I’m thinking the industry should look into stepping up and uniting to sponsor a bowl game.
This idea came to me about a month ago when I had the opportunity to attend a rugby match. My wife’s nephew plays rugby for Kent State University, and their big match against Ohio University was played at Dix Stadium on the Kent State campus. Even though it was a very cold and windy day, and even though I didn’t always know exactly what was happening on the field, it turned out to be a lot of fun.