During a recent HVAC manufacturer’s marketing seminar my team attended, the founder and president of a fairly well-known HVAC marketing company suggested attendees invest in search engine optimization (SEO) and not pay-per-click (PPC) advertising. While a large part of my business is providing SEO and content marketing services to local residential service companies, I could not disagree more.
Four of Google’s recent changes make PPC more important than ever for your business.