Schneider’s 72 Degrees Air Conditioning & Heating in Fredericksburg, Texas, has undergone substantial changes since it was founded in 1986, including new ownership, a new name, and a new mascot. Originally called Schneider’s Refrigeration & Appliance Service, Brad Schneider and his wife, Jennifer Schneider, took over the company from his parents in 2004 and soon decided it was time to make a few changes.
“People didn’t recognize we did air conditioning because of the refrigeration name,” said Jennifer Schneider. “They just thought we did commercial refrigeration and residential appliances. So, that’s when we decided to change the name and took on 72 degrees.”