'Life Is On' campaign showcases business, societal value of sustainability and efficiency
ANDOVER, Mass. — Schneider Electric announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the company’s newly launched global brand strategy, Life Is On, which aims to clearly articulate how the company helps customers around the world transform the way they access and consume energy.
Through the Life Is On campaign, Schneider Electric aims to humanize and bring to life its industrial brand; put the spotlight on the company’s customers, showcasing their ability to make an impact on their organizations, communities, and society; and highlight new technologies that enable distributed and connected energy.