What’s your reaction to the following marketing messages: “We will beat any advertised price,” “Lowest prices of the year,” “Exclusive offer,” and “Today only”? These phrases could be met with a bit of skepticism.
If you’re responsible for the advertising and marketing in your company, I’m sure you often take notice of other company’s marketing efforts when you see and hear them. Even when it’s outside of our industry, it’s always interesting to see how other people try to get their phones to ring.