Transforming an average HVAC business into a thriving and profitable outfit depends on more than making your phone ring — it’s about increasing call conversion ratios that boost a business’s bottom line. Ignore this and you leave significant revenue-producing opportunities on the table, but just how much are we talking about?
The average HVAC company will book half of all incoming service calls. From there, highly skilled technicians will close about 80 percent of visits. Not bad, but imagine if you could increase that initial number of call conversions from half to something greater, allowing you to significantly raise your company’s revenue potential.