Rheem Launches High Efficiency Air & Water Road Show
Traveling trailer features fully connected classroom, meeting space, interactive exhibits
ATLANTA — Rheem Mfg. Co.’s mobile customer engagement and mobile learning and training center program, the High Efficiency Air & Water Road Show, has hit the road and is crisscrossing the U.S. for 48 weeks on a nationwide tour. The expandable, 53-foot trailer will feature a fully connected classroom and meeting space as well as interactive exhibits and touchscreen displays for Rheem’s and Ruud’s line of high-efficiency HVAC and water heating products. A ribbon cutting for the road show took place on Sept. 16.
“As our high-efficiency product lines continue to expand, so does the need for one-on-one, hands-on education. We want to offer our customers the best experiential environment available,” said Bill Alderson, corporate director, marketing, Rheem. “This road show has been two years in the making, and it was built using insightful feedback from Rheem and Ruud wholesalers, contractors, and sales teams.”