There’s always a risk involved when a customer purchases a service. It’s why many have taken to the Internet to research service companies, such as HVAC contractors, before contacting them for repair or replacement needs. Wary of a bad experience, they look at online ratings and reviews for some kind of direction.
One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact. Essentially, a guarantee helps build credibility.