For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites.
The analysis indicates a digital divide forming in the HVAC industry. On one side, you have forward-thinking HVAC contractors investing heavily in online marketing. These companies are amassing fans on Facebook and running tests to determine how to engage them. They’re the companies upgrading their websites every few years and ensuring they pass Google’s mobile-friendly test. These are the companies experimenting with website videos and weekly blogging.