Watch the news on TV, view your favorite news channel on your smartphone or tablet, check your Twitter news feed, or pick up almost any business section of a newspaper today and you’re likely to see a headline describing some sort of business crisis.
A crisis can be a weather-related event, a financial problem, a reputation issue, or anything that can have an adverse effect on your business. These events usually occur with little to no warning. Your business needs a plan outlining the exact steps needed to minimize the damage to its financial stability, reputation, and standing in the industry.