Creating fresh, interesting content for your website can seem like a never-ending task, which, actually, it is. Sort of like how showing up for work every day is a never-ending task. Yet, while in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.
Your reviews cam not only provide third-party endorsements for your products and services, they can also improve the organic search traffic that brings prospects to your site. It’s more content, after all, and it’s typically using keywords that prospects would enter into search fields.