Home Services Provider Launches Partnership with Mike Rowe
Partnership Aims to Grow Awareness in HVAC, Plumbing, and Electrical Skilled Trades
LAS VEGAS — In order to combat the growing labor shortage around the U.S. and to help promote awareness of skilled trades, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric, all part of the Direct Energy family of brands, recently announced a new partnership with television personality Mike Rowe, the creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs.” The brands, which have committed to donating $100,000 in scholarships to the mikeroweWORKS Foundation over the course of 12 months, will work alongside Rowe to promote the skilled trades industry and empower future and potential trade professionals.
“We all recognize there’s a labor shortage in the U.S., and, particularly within our brands, our franchisees are finding it difficult to find qualified people,” said Mark Baker, franchise president for the three brands. “With his [Rowe’s] foundation and our national footprint, we thought it would be a good way to find people who could work in the trades and have a good job.”