LAS VEGAS — One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing®, and Mister Sparky® electric, part of the Direct Energy family of brands, announced at their annual convention in Las Vegas a partnership with Mike Rowe, creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs.” The brands will work with Rowe to promote the skilled trades and they have committed to donating $100,000 in scholarships to the mikeroweWORKS Foundation.

As a part of the partnership, Rowe will appear in several television commercials, radio ads, and in printed material alongside technicians from each of the brands. Rowe will also work with the companies to highlight the benefits of careers in the HVAC, plumbing, and electrical trades.