As a HVAC business owner, you may wonder how much consumers pay attention to online reviews when selecting HVAC and other home services providers. According to a new survey from Software Advice, a resource that helps buyers find field service software, the answer appears to be: quite a bit.
The survey of U.S. residential service customers began by asking respondents how they found their most recent residential service provider (Figure 1). Fifty-six percent used online resources, such as reviews sites and search engines, which often point to online reviews. Forty-four percent used traditional methods such as asking family and friends for referrals. Since the majority use online sources, it’s important for businesses to have an online presence and to be positively represented on online review sites.