New Content Was Created to Explain Oilheat’s Attributes and How They Benefit the Consumer
ALEXANDRIA, Va.— The National Oilheat Research Alliance (NORA) announced that it has launched a completely new version of OilheatAmerica.com, its consumer information website.
NORA said that it worked with Primedia to identify the core attributes of oilheat, which the organization indicates are “safe, renewable, efficient, clean, domestic, abundant, and independent.” New content was then created to explain each attribute and how it benefits the consumer. The new site is said to feature a clean design, shorter copy, as well as a responsive design for viewing on smartphones and tablets in addition to laptop and desktop computers. The amount of oilheat information from the previous version of OilheatAmerica.com was maintained in the Knowledge Base section, including the FAQs and Equipment sections.