Over the past decade, social media has moved beyond novelty and has become a way of life. Sudden technological changes have left many HVAC contractors playing catch-up, to a certain degree. While acceptance of Facebook, Twitter, Google Plus, and other sites is still growing, there is no doubt that each has a role in the HVAC industry. But, of all the social media sites out there, which are most important to use? What content should be posted? How often should that content be posted? These are all reasonable questions for contractors to be asking and, luckily, sufficient answers exist.
“Residential contractors should focus on websites used by consumers,” said Ben Landers, president, Blue Corona Inc., an inbound Web marketing, analytics, and optimization company. “Facebook is obvious and popular, and if a business has a target audience in the age range of 35-60 — the age group that’s embracing Facebook more and more — it makes that much more sense to use the platform.”