Online marketing is quickly becoming one of the most important means of communication between HVAC contractors and prospective customers. With each passing year, it becomes more apparent that digital platforms are only going to grow, expand, and prosper.
At this point, not having a Facebook page is the exception, rather than the norm. Companies can trend worldwide on Twitter in a matter of minutes. Good reviews on Angie’s List or Yelp can mean the difference between a customer looking into your business or scrolling right on by to the next option. Having a dedicated person on staff to handle social media posts is now a growing trend for larger contractors.